About us
Montserrat Messeguer
Montserrat Messeguer is a brand led by the Mexican designer of the same name, which pays homage to northern Mexico.
Founded in 2017, the brand gained early recognition for its innovative take on northern Mexico, a culture that influenced the American West. Through its leather garments, accessories, footwear, and iconic cowboy boots—crafted using the Goodyear Welt construction method—the brand has crossed borders and experienced significant growth.
Our motto
Arid deserts and rough craftsmanship
bold and sincere character.
Of cheerful but intricate spirit
Our Founder
Meet Montserrat Messeguer
Montserrat Messeguer was born in Mexico City in 1988, into a deeply creative family. She studied Textile Design and earned a master's degree in Innovation Management from Universidad Iberoamericana. She continued her academic training at the Fashion Institute of Technology in New York and later received the prestigious Pierre Cardin scholarship to study at the American Academy in Paris.
Image building has been a defining thread throughout her career. During her time in New York, she worked alongside Sarah Gore Reeves, then Fashion Director of Vogue México and Vogue Latin America, contributing to editorials featuring some of the fashion industry's most celebrated models and photographers.
2017
Her Own Brand
Upon returning to Mexico, she was named co-designer of her mother Lydia Lavín's fashion brand. This became her final collaborative project before launching her own namesake label, Montserrat Messeguer, in 2017.
The brand was immediately recognized for its innovative take on Western aesthetics. Her iconic Jornada boots have reached customers around the world and are available through her three physical stores.
Awards
2021 – 2022
Leadership of Fashion Group International Mexico
From 2021 to 2022, she led the Mexico City Chapter of Fashion Group International, a nonprofit organization based in New York that connects and supports the most influential voices in the global fashion industry.
2023
Designer of the Year
In 2023, Montserrat was named Designer of the Year by the Mexico City Chapter of Fashion Group International.
2025
Finalist in the Rising Star Awards
In 2025, she was a finalist in the Accessories and Sustainability categories at the Rising Star Awards, held by Fashion Group International in New York.
2026
Collaboration with Pull&Bear
In 2026, she collaborated with Pull&Bear, part of the Inditex Group, on a capsule collection inspired by rodeo sports, becoming the first Latin American designer to collaborate with the world's largest fashion group.
In the media
Her designs have been featured in major events such as Mexico Fashion Week and in renowned national and international publications including Vogue France, Vogue UK, Vogue Hong Kong, Vogue Australia, Vogue Mexico and Latin America, Elle US, Harper's Bazaar US, GQ UK, and TIME magazine, among others.
Vogue France
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Vogue UK
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Vogue Hong Kong
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Vogue Australia
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Vogue Mexico and Latin America
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Elle US
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Harper’s Bazaar US
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GQ UK
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Time
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Craftsmanship
Handmade in northern Mexico
Her work draws inspiration from northern Mexico—the region where cowboy culture was born and flourished, later influencing the aesthetics of the American Southwest. Working hand in hand with Mexican artisans, the designer brings to life denim and leather garments, belts, hats and her now-iconic cowboy boots, worn by international figures such as Dua Lipa, Florence Welch and Emily Ratajkowski, to name a few.
With the best of Mexico
Second-life leather
Our leather comes as a byproduct of the food industry, reinforcing our commitment to sustainable and responsible practices, without losing its beauty or durability.
Handcrafted workmanship
We collaborate with artisans of the Tamaulipas cuera, chiseling and pita embroidery: northern crafts that are threatened with extinction.
Goodyear welt
Each boot is crafted in over 250 meticulous steps by a team of skilled craftsmen using Goodyear welt construction, ensuring durability, maintainability, and long-term performance.
Sustainable materials
100% Made in Mexico
Recycled and recyclable packaging
Designed in Mexico City
Flagship store CDMX
Located in the heart of Mexico City's Roma neighborhood, just steps from the iconic Contramar restaurant, is our flagship store and offices. This is where we design all our products, inspect the quality of each piece, and share memorable experiences with our customers.
Durango 208, Roma Norte, 06700 CDMX
Every day: 11:00 - 20:00
Where to Find Us
Her brand is sold in her three flagship boutiques and in several locations across Mexico, the United States, Canada, Europe and the Middle East, as well as online at www.montserratmesseguer.com.
Beyond the Brand
Montserrat also serves as a volunteer at Centros de Integración Juvenil, a nonprofit organization focused on the prevention and treatment of addiction throughout Mexico.
Make up to 3 changes
Try and return any purchase up to 3 times
Worldwide shipping
Receive your products in 3-7 days worldwide
High Quality
Artisanal processes, high-quality materials.
Payment plans
Interest-free months, biweekly payments through Kueski Pay.