Made in Mexico
Made in Mexico,
from start to finish.
Every pair is born from Mexican hands: 250 processes, from tannery to finishing, and more than 50 artisans who put craft, judgment and honesty into every boot.
Made in Mexico,
250+
Processes per pair
50+
Expert artisans
5,000+
Goodyear Welt boots
100%
Made in Mexico
Tradition, strength, sweat and craft
Our boots are tradition, strength, sweat, skill and honesty. Behind every pair there's a north that defines us: arid deserts, rough craftsmanship and a bold, sincere character. We don't mass-produce footwear; we build pieces that carry the hand of whoever made them.
It takes more than 250 processes, from the tannery to the finishing, to bring a single pair to life. Every one of those steps happens in Mexico, with Mexican materials and under the eye of artisans who have spent generations perfecting their craft.
From sketch to the last rivet
A 100% Mexican brand
From sketch to the last rivet, our boots pass through Mexican hands. We design, cut, embroider and last them here, close by, where we can look after every detail and check the quality piece by piece.
Jornada
100% Mexican, every step of the way
That same craftsmanship travels far: our iconic Jornada boots, worn by Dua Lipa, Emily Ratajkowski and Florence Welch, came out of the same workshops and the same hands that make the pair you can make yours today.
How a boot is born
01
The leather.
Everything starts with the material. We work with second-life leather, a byproduct of the food industry, so we give up neither beauty nor durability while keeping our commitment to more responsible practices. The tannery prepares the material that will hold up to years of wear.
02
The cut.
Expert hands select and cut every piece. This is where the boot's character is decided: which way the grain runs, which areas will bear the strain, how the shaft will be dressed.
03
Embroidery and tooling.
We collaborate with artisans of the Tamaulipas cuera, chiseling and pita embroidery: northern techniques that are at risk of disappearing today. Embroidering and tooling by hand is what turns a boot into a unique, one-of-a-kind piece.
04
The welt stitch.
Lasting and Goodyear Welt stitching are the structural heart of the boot. It is slow, precise work that defines its strength and its lifespan.
05
The finishing.
Polish, fit, final inspection. Every boot is checked before it carries our name. Only then is it ready to go out into the world.
More than 50 artisans skilled in cutting, embroidery and welt stitching take part in this journey.
Goodyear Welt construction
Built to last
Goodyear Welt construction is synonymous with longevity, strength and quality. Unlike a conventional cemented sole, it allows the boot to be resoled and maintained, extending its life for years.
5,000+
More than 5,000 boots have been made with this construction. Each one is a bet against the disposable: buy well, buy once, and take care of it.
Sustainability
Made with awareness
Materials and responsibility
Being a Mexican brand is also a way of doing things. We use second-life leather and recycled and recyclable packaging, and we make sure every decision, from the material to the workshop, reduces its footprint without giving up quality.
Pride, plain and simple
Thank you for choosing our contemporary designs, made with the quality and artisanal know-how of Mexico. Every pair that leaves our workshops carries the name of whoever made it and the north that inspires us.
Sustainable materials
Second-life leather, a byproduct of the food industry.
100% made in Mexico
We design, cut, embroider and last them here.
Recycled and recyclable packaging
Every decision, from the material to the workshop, reduces its footprint.
The designer
Montserrat Messeguer
Montserrat Messeguer turns northern Mexico into leather, embroidery and denim. Every pair is born from her vision.
